Young Mother’s Program

Having a new baby is an immensely rewarding and exciting time for new mums, which also comes with a tremendous responsibility of caring for this bundle of joy. At this time, protecting a new baby from illness and infection becomes more important than ever, after all, new-borns are particularly vulnerable as their immune system is not yet fully developed.

Dettol has over 80 years’ expertise in hygiene and an enduring interest in protecting new-borns and infants from infection. That’s why every year we reach over 8 million new mothers around the world with hygiene education.

We work with a variety of partners from charities and NGO’s to health care professionals such as paediatricians and midwives and various governmental organisations in over 40 countries around the world to reach new mums and teach them some basic yet powerful healthy hygiene habits to protect the health, not only their new arrival, but their whole family. This is incredibly important as every year almost 1 lakh children in India die under the age of five due to Diarrhea, a disease that can be prevented by the practice of good hygiene.

Our aim is to support new Mums, to help them keep their families healthy and teach them how some small interventions can be hugely health-giving and provide protection to all in their family.

We have reached out to 2.4 million mothers in India since 2006 to spread the message of health and hygiene.

We aim to create awareness around good hygiene regime for the mother and the infant, helping lay a strong foundation for good hygiene practices in the future by also distributing baby care booklets with tips on good hygiene practices and infant care in local languages.

At Dettol we passionately believe in the power of hygiene education, it goes to the very core of who we are, because it helps protect families from illness and helps to give new babies a healthy start to life.