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Celebrate Mother's Day with Dettol
- New Dettol advertising commercial to celebrate Mothers Day
- Dettol India website goes live on Mothers Day -
New Delhi, 11th May 2007 Back to list

Dettol wishes all Mothers a Very Happy Mother's Day (13th May 2007)! To celebrate the contribution made by mother's all over India for their families , Dettol has created a special TV commercial with children thanking their mothers for all the love and protection they get all through the year. Also, Dettol has appropriately chosen Mother's day to launch its India website - .


The new TV commercial from Dettol on Mothers Day has young kids thanking their Mother's - for the love and care she so selflessly provides. The commercial ends on a touching note - "From one Protector to another. Dettol Wishes all Mothers a Happy Mother's Day!" Euro RSCG has done the creative for this campaign. Do catch this poignant commercial on air from 10th May 2007 on all leading TV channels.


Dettol website goes live on "Mother's day" and gives you a chance to send your mother Dettol 'e-card' - thanking her for being the 'bestest' Mum in the world! Dettol website - has information about Dettol products, along with the "My Family"series giving relevant information to Mother's on First-Aid, Good hygiene practices & Care for the new baby. Under "Dettol Germ Protection Centre" there is latest news, myths and realities on Avian Flu (Bird Flu). Also find detailed information on Dettol's social program Dettol Surakshit Parivar, an endeavor to promote hygiene practices across India. An entire portion of the website has been designed completely for children where they can play games, quiz and also learn about good hygiene. The website has been designed by NetProphets, India.


On this occasion, Mr. Chander Mohan Sethi, Chairman and Managing Director, Reckitt Benckiser, India Ltd said, "For over 60 years Dettol has been working with mother's to provide solutions to keep their families protected. This Mother's day, through our new TV commercial, Dettol salutes all mother's for their selfless dedication throughout the year, as we reinforce our commitment to provide germ-free protection for families. "

On the launch of the website Mr. Stefan Gaa, Regional Marketing Director, Reckitt Benckiser, India Ltd said, "Mother's are always scouring for information to ensure their family is protected from illnesses. As the leading authority on Germ Protection, Dettol now provides her this information at a click." He further added, "This website also gives a chance to all our consumers to know more about the brand and its initiatives in an interactive format."
About Dettol and Reckitt Benckiser

Dettol is a brand of Reckitt Benckiser and has stood for its trusted production in India since 1930. The brand is endorsed by the Indian Medical Association and has been voted among India's Most Trusted Brand in recent years (Brand Equity, Economic Times).

Reckitt Benckiser (India) Limited, formerly known as Reckitt & Colman of India Limited, has many brands in India, namely "Dettol, Veet, Harpic, Mortein, Robin Blue, Cherry, Lizol, Colin, Dispirin, Brasso, Mansion and others". It has a major presence in home and personal care, surface care, fabric care, pest control and healthcare. The company is present in 140 countries all across the world and is No.1 in Household Cleaning Category. As seen across segments, Reckitt Benckiser brands are either number 1 or 2 in market share, in most of the segments they are present in.

For further details please contact:
Yasser Alvi / Shaila Shrivastav
Integral PR Services Pvt. Ltd.
Mobile: 41680681/ 9818047457 / 9891449225