In Oct ’16 RB India has taken a step to include consumer and customer in the Banega Swachh India initiative.
There are multiple programs that RB run towards the cause of a "Swachh India" under the Banega Swachh India campaign eg. Community Program Changing Mindsets: Creating Sanitation Change Leaders with Jagran Pahel the Initiative, Dettol School Hygiene Program, World Toilet collage and Hygiene Index. In October '16, for the first time, RB has taken a step to include the consumer and customer in the "Banega Swachh India" initiative. On the purchase of limited stocks of select packs of Dettol Liquid Hand Wash, Harpic Power Plus, Lizol and Mortein refill from select stores/ e-commerce websites, INR 1 will go towards Banega Swachh India. Specifically for this initiative, RB will be contributing all the money collected towards the School Handwashing Program.